A picture tells a thousand words…..
Well, not quite, but in the case of your guntrader advert it might as well do.
We have recently carried out some research, taking a look at the variation in response rates between gun ads which include an image and those that do not and the difference is startling.
Looking at advertisements placed over the past year, here’s what we found:
- An ad that contains a picture of the gun is 20% more likely to be looked at than one that does not.
- The more images included in the ad, the more likely it is to be looked at. For example, including three pictures of the item for sale makes the copy almost twice as likely to be viewed as one that does not include any. If you include the maximum 6 photos then your ad on average will be viewed 88% more than those with none.
It’s not just the pictures that count…..
It’s what you say. For example, the same research revealed that including a description of the gun produced two and half times the number of views as one that did not.
Finally, we have some advice for those who are coy about including a price – don’t be, because you improve visibility by 40% for the gun you are trying to sell by including the cost. At guntrader we are happy to help you put your ad copy together in order to maximise on response, but by simply asking yourself what is it you’d like to know and see when buying on line, you can go a long way to getting the best from your advertising.