The Game Fair is this year adding a dash of ‘gin ne sais quoi’ to its offering for countryside connoisseurs of fine spirits by attracting the best artisan producers to exhibit their top tipples.
Introduced to Europe’s biggest countryside festival for the first time, Gin Makers’ Row has captured the imagination of independent brands by selling out all 17 exhibition plots more than six months in advance. Consequently, there will be no shortage of browsing and buying opportunities for ‘ginthusiasts’ among the 120,000 visitors expected at Hatfield House, Hertfordshire from Friday 26 to Sunday 28 July.
Emily Robertson, who founded Roundwood Gin in May 2018 and distils her own fruity London dry with elderberry, is looking forward to spreading the word about her brand.
She explained: “We represent rural Cambridgeshire and our branding is very illustrative, with a woodlands theme. The Game Fair is a perfect fit. This is by far the largest event we have ever exhibited at, it will give us an opportunity to really spread our story and meet thousands of potential customers.”
Matthew Clifford, who only established Norwich-based Twelve Keys Gin in June last year and weeks later served up 4,000 cocktails at The Game Fair by running a hospitality bar for high-end exhibitor Fairfax & Favor, is also looking forward to further exposure.
“We have one product, Twelve Keys Gin No.33, which is a contemporary London dry, and we focus on producing high quality gin for cocktails as well as gin and tonic,” he said. “We made a good impression last year and hope to be working for Fairfax & Favor again this year, so a stand on Gin Makers’ Row provides us with a double opportunity to share our story.”
Other artisan producers booked to exhibit include Granite North Spirits, London to Lima, the Gin Bothy, The Sweet Potato Spirit and Exmoor Distillery.
Already renowned for attracting the finest artisan food and drink producers from around the UK, The Game Fair’s addition of Gin Makers’ Row forms part of its plan to bring food and drink back to the fore of the countryside festival this year.