Now here’s an odd thing. Take a look at any of the leading shooting magazines and you won’t have to search too long to find a shotgun or a scope being put through its paces, with the product’s virtues and failings being recorded in scrupulous detail. The aim of this is to help potential purchasers find their way through the crowded marketplace and so to assess whether or not a product represents good value.
Of course we now live in a world where many schools have banned the word ‘fail’ in favour of the expression ‘deferred success” and so we should not be too surprised that often these reviews rarely seem to conclude that a product is not very good. Everyone gets a prize. Never mind.
But here’s the thing. When you buy a Chrysalis tweed or Schoffel and shell out £500 plus for it, it could be very useful to know in what way you are getting a seriously better garment than a similar product provided for half the cost, by another supplier. Wouldn’t it?